Fülhaus productized their interior design service with an AI-powered design platform

Before :

Fülhaus operated as an interior design service agency primarily catering to short-term rental property companies (B2B). These clients required high-touch, trendy interior design services to transform basic properties into attractive rental homes, necessitating a sophisticated design team and extensive project management.

However, Fülhaus also received demand from individual property owners (D2C). These clients typically did not require high-touch design services or project management and had limited budgets for hiring an interior design team. Due to concerns about profitability, Fülhaus could not serve these D2C prospects, which represented 80% of the demand.

The CEO of Fülhaus recognized that the D2C market presented a significant opportunity for scalable growth. This realization led to the decision to build an interior furnishing platform tailored to meet the needs of D2C clients, marking the beginning of their service productization journey.

After :

Fülhaus platform allows D2C clients to upload images representing their interior style vision. Using Ludwig, an AI design assistant, the platform recommends furnishing items that will help achieve the desired interior style. Clients can then purchase all recommended items with a single click. This platform has become a new passive revenue stream for Fülhaus, and its scalable nature has enabled the company to grow exponentially.

With the launch of the platform, Fülhaus has been able to:

- Penetrate the D2C market through business innovation.
- Secure at least $4 million in grant investments.
- Create a unique and memorable brand identity.
- Established an performing in-house product team that can carry on the continuous development